Projects
Hotels
The G – North Coast, Egypt
Concept Creation · Lifestyle Hotel · Launch
Adrère Amellal – Eco-Lodge, Siwa, Egypt
Operational Consultancy & Cultural Alignment
(Service culture, guest experience, operational coherence)
Dar Tantoura – AlUla, Saudi Arabia
Groundwork consultancy with Dar Collection during concept and pre-opening development
TRUNK (HOTEL) – Tokyo, Japan
F&B Experience Strategy Advisory
(Urban hospitality · Community integration)
Velaa Private Island – Maldives
Culinary Concept Development & Launch
Original culinary concept developed by Bruno Contreras of Harvest Cotton Tale, comprising seven distinct dining experiences including in-villa dining and private villa catering.
The Flushing Meadows Munich Hotel & Bar
Operational Advisory & Cultural Alignment
Restaurants
Cav 86 – Gastro Wine Bar – Lisbon, Portugal
Concept Development & Launch
Fratelli Brutti – Modern Italian Trattoria – Lisbon, Portugal
Concept Development & Launch
Piccolo Pevero Beach Restaurant – Porto Cervo, Sardegna, Italy
Culinary, Bar & Lifestyle Consultancy
Atelier Sud – The G Hotel – North Coast, Egypt
Concept Development & Launch
Modern expression of Southern French cooking
Chiringuito – The G Hotel – North Coast, Egypt
Concept Development & Launch
Inspired by the coastal culinary cultures of Máncora and Tulum
Cala Paloma – Beach Chiringuito – Red Sea
Concept Development
Fire-driven coastal cuisine inspired by Spain and Mexico
Cruises
Mein Schiff 1 & 2 – TUI Cruises – Hamburg, Germany
Culinary Concept Development & Launch
Esszimmer (Supper Club)
Manufaktur (Mediterranean Kitchen)
Ganzschön Gesund (Healthy Living Concept)
Private Label- Luxury Food Retail
Fresh Food Luxury Retail & Gourmet Egypt
Private Label Development & Operational Planning
Development planning and launch advisory for over 5,000 private-label SKUs across all food categories. Scope included product architecture, category planning, operational workflows, and technical planning and drawings for the Central Processing Unit (CPU), including specification of operating equipment and production logic to support scale, consistency, and quality across the platform.
Market Entry & Strategic Advisory
1 Central – Dubai, UAE
Guiding leading restaurant brands into new markets.
In 2022, in collaboration with Smart Beta Private Equity, facilitated introductions and strategic positioning discussions with globally recognized operators including Dani García (DG Group), Stephen Starr (Starr Restaurants), David Chang (Momofuku), and Danny Meyer (Union Square Hospitality Group).
